BRAND AND CONTENT MARKETING
Sachin has held senior leadership positions at Vox Media, Highsnobiety, Frank And Oak, and News Corp. He developed and executed brand, content, and creative strategies for global consumer brands, resulting in six- and seven-figure brand and content marketing campaigns for Adidas, Amazon, Coca-Cola, eBay, Gap, Gucci, and many more.
Sample Brand and Content Marketing Campaign:
Gap + Highsnobiety
Brand Goal: To change Gen Z’s perception of Gap being a Millennial brand. To reach younger consumers by building brand and cultural influence, timed around Gap’s 50th Anniversary.
Strategy: In order to achieve Gap’s objective, we took a three-part approach. See below for details.
Role: Brand, content, and creative strategist. Co-creator, writer, and host of Fashioning Identity, a podcast that ranked in the Top 50 fashion podcasts on Apple. Editor and writer.
Phase 1: Make a mark during culturally relevant moments
Highsnobiety disrupted Paris Fashion Week (Men’s and Haute Couture) by seeding 100+ influencers customized versions of the iconic Gap hoodie, reimagined by streetwear designer Ev Bravado. Each influencer posted fit pics to their social feeds and ignited buzz for Gap among their followers, helping to position the brand and hoodie as a fashion essential. Discussions of the drop and street style photo roundups were included in Highsnobiety’s leading coverage of Paris Fashion Week.
Phase 2: Align the brand’s values with Gen Z
Gap has long advocated for LGBTQ+ rights. To help authentically integrate the brand in today’s conversations about DEI, we spotlighted Gap’s hero talent for Pride, author and activist Jodie Patterson, in Highsnobiety’s Fashioning Identity podcast. Patterson was featured alongside queer leaders in the street culture space, including rapper Taylor Bennett and No Sesso designers Pierre Davis and Arin Hayes. Additionally, a dedicated feature story starring Patterson emphasized Gap’s “Chosen Family” messaging to further solidify the brand as being at the heart of Pride Month.
Phase 3: Reintroduce the brand through a contemporary lens
To capitalize on the attention Highsnobiety generated for the brand, we produced a premium, multi-feature story on Gap, including interviews with today’s notable voices in fashion who celebrated iconic moments in Gap’s history. The storytelling culminated with a custom lookbook featuring Gap’s 50th Anniversary collection—styled through Highsnobiety’s signature lens.