The Ikea Bag - Highsnobiety - Why It's Cool Podcast.jpeg

Why It's Cool Podcast - Highsnobiety


Sachin wrote and hosted an episode of Highsnobiety’s Why It’s Cool podcast, in which he probes into the popularity of Ikea’s Frakta bag. He examines the bag’s origins, its appropriation by the fashion world, and the resurgence of everyday totes to get to the heart of how the Ikea bag mysteriously became one of the most relevant products of our time.